All rights reserved © Gavin Parsons

All rights reserved © Gavin Parsons

It’s up to every business to make their people look good. I don’t mean dress them smartly, give them clean uniforms and wash their work’s vehicles every once in a while (although that will help), I’m talking about in their promotion and publicity.

Models wearing your company logo is one thing, but people can spot a model a mile away these days. How many chiselled 6footers with manicured hair and nails do you find on a construction site or hanging off the side of a muddy wall? What’s needed is real life. Your real employees, the people who know how to do the job and how to make it look professional. And if your employees look and act professional, then you can use them to promote your business.

Photographing real people in real situations has become a specialty of mine over the last few years. Several of my clients need promotional material for press releases, social media and advertising, but sometimes budgets won’t stretch to models and sometimes they just want the people doing the job. They did though, want stunning looking shots. And this is the key to getting eye catching images as opposed to snaps. Any of my clients could have sent a foreman or manager out with a camera or even a phone and grabbed a couple of pictures, but they realised to get the job done right, they needed a professional commercial photographer to not only get a distinctive and engaging image, but also to process that image correctly and imaginatively to really make their photography pop.

The example attached to this blog is a workman repairing a stone wall on an island in the Thames. It was dirty, hard work and the people doing it were skilled at the task. Plus they were used to the river environment and the hardships that spending days on a small island completely detached from London life  brings. A model could never portray that.

So I worked with the builder as he was doing his job. I spent the best part of a morning in pretty good light working in the Thames mud. It wasn’t a job for a model photographer, or indeed a news photojournalist. It was a job though that I love. I’ve photographed the transformation of the island over the years for the same client. I’ve been attacked by Canada Geese, photographed tree surgeons measuring the trees, arbours sculpting the trees and then the guys repairing the walls. I’ve photographed in sun, rain, cold and heat and every time I bought back images that impressed the client.

That’s why getting a professional to take the pictures you use to promote your business is a key part of marketing. Viewers looking for businesses to hire, will always stop and look longer at a website with unique and characterful imagery, than they will on a website full of royalty free generic snaps.

So as every story has to end with a moral (I don’t know why. Blame the Hollywood movies I watched as a teenager), here is mine. If you want to get your business noticed. Then

look for a professional photographer who can help you achieve that goal.

If you would like some advice on images for your company’s marketing then please get in touch. You can see many more of my real life images at: www.gavinparsons.co.uk

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